Fad vs. Intrinsic Property

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Dan Bricklin:

"Why are [short-term fads such as start pages or ring tones] viewed as permanent properties of a technology so companies spend real money chasing them thinking they’ll last and grow forever? I think they are great examples of not understanding the evolution of people using technology, mixing fashion (which has very fleeting elements — as you can find in a secondhand store) with inherent properties and confusing them."

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