Google is going to syndicate ads

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New from the Google Adwords FAQ:

“Google’s new syndication program will put your ad on several popular sites, which means more new users see your ad — increasing your reach to a wider audience of potential customers across the Web. The Google syndication program launches in the next 1-2 months.”

01/02/02 update: what was I thinking? I should have mentioned this is possibly serious competition for Overture.

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