Google Needs People

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Peter Morville:

"By reveling in declarations of pure automation, Google buries its true identity. The beauty and success of Google derives from its ability to tap the emergent intelligence of millions of human-defined links. Like the fabled creatures of mud and sticks, Google is a golem, an inanimate jumble of algorithms and interfaces, held together by the connective tissue of links. No people. No links. No Google."

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