How Moreover Got 100,000 Web Sites to Carry its Headline News Service
"As of January 2001, about a year after the webmaster outreach project started, 400,000 sites have signed up to carry headlines and 100,000 of them have actually implemented it. The partner program bought in about 30%. Key sites and general viral messages bought in about 30%. The remaining 40% were from the email outreach program."
