Hybrid B2Cs deliver “Business-to-consumer companies

Hybrid B2Cs deliver
"Business-to-consumer companies are devising ways to diversify revenue streams by becoming hybrids in a cost-efficient way. Homestore.com, for example, defies easy categorization: it is a real estate site that is equal parts marketplace, portal, and community; visitors to its sites can find job listings as easily as they find real estate listings or home improvement listings."

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