Ideo Is in the Cross-pollination Business

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Darwin: Are You Looking in All the Wrong Places?

"IDEO has recently recognized the full potential of its network position. By moving among so many small worlds, it has acquired more than just a lot of good objects and ideas. IDEO has also acquired links to a range of vendors, suppliers and manufacturers that are particularly innovative or easy to work with, to research scientists with deep knowledge of emerging materials, to product companies that are central to particular markets. IDEO has realized it is not just in the business of combining existing objects and ideas in novel ways, but also in the business of building communities around those recombinant innovations."

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