"IDG’s InfoWorld yesterday became the first publisher to incorporate advertising into its RSS (Rich Site Summary) feed, an important step in the medium’s commercial viability."
Well, I guess The End of Free, which has had some ads in its RSS for more an a year, is not a "publisher" then. Whatever. I don’t see why they worry about RSS users being "ready to accept advertising." Puh-lease, not that stupid argument again. If ad-supported RSS offends your sensibility, please by all means move to Cuba or France. Publishers shouldn’t have to apologize to run a business.