LookSmart inks directory deal with

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LookSmart inks directory deal with Amazon
"Under the deal, LookSmart will develop "Subsite Listings" that will let people search Amazon product categories such as books, music, videos and DVDs as well as its consumer electronics and software products stores. Consumers who type in a keyword to search for a product will be provided with a link to the site that sells the product rather than to the home page of Amazon."
I’m curious to see how that will look. I fail to see how Amazon.com needs Looksmart.

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