Marketing Myopia (thru Bblog)
“Marketing Myopia is a place to vent, and call out the darkside of marketing and advertising…. ad campaigns, bullshit marketing ploys, evil corporate P.R. machines, etc.”
Sometimes I feel we have to scream and shout. At other times I think passive resistance is the best solution: just ignore the morons and move your business elsewhere. But consumer zen is hard, when you don’t always have dozens of options. And when you’ve been screwed by a company, you want others to avoid it.
Now regarding how Marketing Myopia is built, I wouldn’t show empty categories. When you start a “community site”, make sure you have some community traffic before you roll out “most active” lists. Feels like a ghost town when there’s a single “most active submitter” (who sent, guess how many, one story).