Microsoft’s War Of Attrition
"Ballmer is out the next day trashing Net valuations. And back home, Gates gets the word to the Microsoft ad department to stop all of its corporate advertising online for the remainder of 2000. Gates knows such Microsoft cooling on the Web would give license to chief executives around the world to cut their Web advertising, too. (Gee, if the brilliant Gates is doing it…) And that’s precisely what happens."
Conspiration theories sound frightening precisely when they’re believable.