“For customers to find a welcoming ear for their complaints and opinions they go to other sites, aggregators of opinion like BizRate.com, PlanetFeedback.com, Epinions.com, eComplaints.com, and the like.
But any company that sees its products or services mentioned at one of these aggregators should smell a lost opportunity. The loss is that a customer who could be talking to you is actually talking to someone else.”
