Olivier Travers

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Competitive SEO Guerilla: Hello Uno!

The screenshot above looks pretty harmless, doesn’t it? It’s just a list of tags, and it’s just plain text at the bottom of a support page. Now, not quite anyone’s support site,… Read more »

meta-tagging the universe, sales & marketing   

Google, Click Killer Linguist

Similar to how googling for “jazz albums 1965” returns a stripe of album covers – along with similar queries for books, movies, or video games – the simple “minute” search query reveals how… Read more »

meta-tagging the universe, search engines   

Customizing Gmail & Gsuite for Productivity

As an avid Inbox Zero practitioner who likes to find information very quickly, I’ve tinkered quite a bit with my Gmail and Gdrive setup. Here’s what I currently use:

cool tools   

Search Advertising: Not Always On Point, On Purpose

I just saw this ad while googling for Salesforce Chatter adoption vs. the increasingly ubiquitous Slack, and was stumped for a second before realizing what was going on, so I… Read more »

search engines   

Cloud Toolbox: There’s A Micro-SaaS For That

Here are a few tools that I was surprised even existed when I first ran into them because they address pretty niche needs, but it’s awesome that they do. I… Read more »

cool tools, web apps & SaaS, web services & APIs   

Adding iPaas Triggers: Zapier vs. MS Flow UIs

Microsoft just updated its Flow SaaS integrator, and one of the changes (pictured left in the above screenshot) mirrors Zapier’s UI (pictured right), down to the pricing tier (premium or… Read more »

building online products   

Making It Easy Enough, But not Easier, To Cancel Paid Subs

Baremetrics’ Josh Pigford makes good points here about business self-preservation and customer service:

best & worst practices, building online products, business models   

Google Analytics Troubleshooting & Auditing Guide

Whether for my own sites or while consulting for other businesses, I’ve often run into a nagging feeling that the ubiquitous Google Analytics (GA) is not entirely properly installed, and… Read more »

software   

On Game Tutorials, Or Any App Onboarding Really

Whether designing a computer game, a business app, or an API, the premise should be the same: people want to do stuff right away, not meander through attention-challenging learning that… Read more »

best & worst practices, user experience   

How to Watch Youtube in a Chromeless Browser Window

I wanted to have Bloomberg TV’s Youtube stream in a minimalist window and first tried the /embed/ trick, but publishers can disable their Youtube videos to work outside of youtube.com… Read more »

cool tools   

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