Sony Ericsson Campaign Uses Actors To Push Camera-Phone in Real Life


"In a campaign set to start Thursday, the U.S. arm of Sony Ericsson Mobile Communications Ltd. will take "guerrilla" marketing to a new level. Its goal: to get consumers to pay attention to the new T68i, a mobile phone that can double as a digital camera.
In one initiative, dubbed Fake Tourist, 60 trained actors and actresses will haunt tourist attractions such as the Empire State Building in New York and the Space Needle in Seattle. Working in teams of two or three and behaving as if they were actual tourists, the actors and actresses will ask unsuspecting passersby to take their pictures."

Just to let you know that Sony Ericsson are pathetic cheaters. Ok, you got my attention, now I’ve got another product marked on my unwish list.
There’s a whole generation of marketers and advertisers who have not the smallest notion of ethics whatsoever. Here’s one example of astroturfing on demand: "in a changing world where it

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