Byte.com:
“Personal computers have forever changed the way people make publications, movies, and music. But they have not changed the people who do these things. If you lack writing or editing or illustration skills, or filmic flair or musical ability, then desktop publishing or video or music tools can’t change that. What they can do — and it is no small thing — is help people with latent abilities in these areas discover and grow their talents. There’s one talent common to all these creative disciplines: storytelling.”