The Usability of Usability

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interview with Jared Spool:

"Usability is not usable! It doesn’t work. It doesn’t produce the results we promise it will. And we get angry when people stop paying attention to us. As a profession, we need to spend a lot more resources on basic research. We need to stop thinking that there are pat, one-size-fits-all solutions to every problem. And we need to align ourselves with the business goals more directly."

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