"One of the dark mysteries of Web services is that all the wonder of XML will make Web services easy to integrate. But [the implementation and customization] is not easy for end-users to figure out," [Trellix CEO and President ] Bulens said. "Our application provides an elegant, easy to use interface for a small business to be able to assemble all the appropriate Web services into their Web site."
I can’t believe they mispelled Dan Bricklin‘s name as "Brickland".