"[C]an Google avoid the hubris and greed that turned Netscape essentially into a money play, Apple into a niche player and Microsoft into a global monopoly? It’s a significant question. If Google sells out to monied or powerful interests, it could easily be turned into a subtle but pernicious Web marketing vehicle, forcing unwanted information on users while filtering out alternative news and opinion. That would be a waste of its transforming technology and leave the Internet a poorer place for learning and enlightenment."