Working with independent webmasters: how not do it

One of my side projects is SciFan, a site dedicated to SF&F books and authors. It’s not huge, but has some following in its niche. Here’s what I just got in my e-mail box from someone working at DNA Studio, a company Lego apparently outsources some online work to:

As I was browsing the internet, I came across you site
( and it has some great Sci-fi content on
it. I want to invite you to participate in an incentive program for the
new Star Wars LEGO that just hit the store shelves last month. By posting
content from you will be eligible for one of
three 14-inch LEGO Yoda.
Once you reach our media depot (,
just copy and paste the code found below the banners and photos to creatively integrate
into your website. There is also a press release section.
The new LEGO Star Wars Episode II includes the release of 4 new colors:
lime green, dark red, sand green and dark blue. To find out more
information about Star Wars LEGO check out
If you have any questions or concerns, please feel free to contact me

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