Yahoo! Launches Yahoo! Buzz Index

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See their Press release. Many sites want to market their aggregate data, based on how people profile themselves and declare their interests. Yahoo! instead sells usage and interest data based on what people actually do with their site, as shown at Yahoo!Buzz, now part of their huge “Fusion Marketing” offering.

04/21/11: the consumer-facing site was discontinued.

12/18/01 update: Yahoo Tries Mining Gold From Web Data.

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